Pricer - The Intelligent Shelf: Turning Sustainability into Profit

22 Apr 2026
Spotlight Stage
Tech Talks 2026

Sustainability in grocery isn't just an ethical choice — it’s a massive commercial opportunity. This 30-minute session explores how retailers can eliminate food waste while strengthening margins and consumer trust. We’ll demonstrate how the Intelligent Shelf, integrated with AI-driven dynamic pricing, real-time expiry tracking, and instant shelf-edge communication, provides a proven, scalable framework for the modern grocer.

Key Takeaways:

  • The Grocery Store as a Sustainability Engine

Retail is the final commercial intervention point before food becomes waste. By digitizing the shelf edge, we transform the store from a passive environment into an active "sustainability engine," where real-time data dictates the difference between a loss and a sale.

  • Technology as Intelligent Intervention

Move beyond "yellow sticker" reactive markdowns. Learn how AI-powered dynamic pricing transforms waste management into a predictive, margin-protective strategy—automatically adjusting prices to ensure products are sold, not scrapped.

  • The Right Information at the Right Time

Sustainability requires transparency. Utilizing Instant Flash and digital shelf-edge communication, retailers can build deep consumer trust by providing clear, real-time information that makes sustainable choices the easiest, most affordable option for every shopper.

Chairperson
Sofie Wikander
Sofie Wikander, Head of Sustainability - Pricer
Speakers
Rob Smith
Rob Smith, Technology Officer - East of England Co-op
Gemma Edlin
Gemma Edlin, Head of Retail - Company Shop
Alexandre Considine Tong
Alexandre Considine Tong, Chief Product Officer - Retail Insight

Sponsored by:

Pricer