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Afternoon Keynote Fireside Chat : Using The Cloud To Innovate, Drive Personalisation & Harness Data To Bring Customers Back To The High Street

26 Apr 2022
Theatre B
  1. What did your customers learn from pandemic-related store closures and the pivot to online sales? 
  2. How can retailers with a large physical store estate gain competitive advantage over their pureplay rivals? 
  3. What great examples are there of retailers that have used technology innovation to enhance the in-store experience? 
  4. How can personalisation best be achieved within the bricks and mortar shopping environment? 
  5. Where should retailers start on their journey of harnessing and making the most of their data?
  6. How should retailers approach combining online and offline data to drive true omnichannel sales? 
  7. How can retailers build a cloud-first mentality and ensure it remains at the heart their retail strategy? 
  8. What does the future hold for systems in the cloud and how can we get there?
Speakers
Alex Rutter, Director & Head of Retail - Google Cloud