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Fireside Chat Interview : Using Technology And Data To Improve The Digital Customer Experience And Journey Through Personalised Communications At Every Touchpoint
27 Apr 2022
Headline Theatre
- What are customers' expectations of personalisation when their journey is across multiple touchpoints?
- How should retailers invest effectively in the single customer view and why is that so important for customer experience?
- How should retailers approach building a personalisation strategy that engages customers throughout their journey and maximises opportunities for profit?
- What are the key data challenges that restrict effective personalisation and how can they best be overcome?
- How can retailers ensure their personalisation initiatives are not viewed as intrusive?
- Which technologies offer the retailer the best ROI for driving digital customer experience?
