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Opening Keynote : Marketing Sustainability For Financial Advantage

27 Apr 2022
Headline Theatre
  • Assessing where the customer is in the adoption funnel for sustainable solutions
  • Understanding and testing ‘The 3 key C’s’ that drive a customer tipping point from existing to sustainable solutions
  • Setting up a parallel innovation programme to deliver sustainable innovation alongside business-as-usual innovation
  • Understanding the need to migrate the existing product or business P&L to the new shape sustainable one 
  • Busting the myths that sustainable solutions will always cost more
  • Digesting examples of sustainable fails and wins and what you can learn vs the 3 C’s 
Speakers
Jeremy Schwartz - Former Chairman & CEO The Body Shop, MD, L’Oréal UK and CEO, Pandora and current Chair, Global Sustainability Transformation Practice, Kantar