2024 Conference Programme

The interviewer will ask the interviewee some of the following questions as well as asking the audience to ask some questions of their own:

• How do you approach personalisation at Look Fabulous Forever and what impact has personalisation had on your business?
• What new personalisation innovations are showing the best ROI? 
• How can retailers use AI effectively for personalisation to drive sales and market share? 
• What does great personalisation look like from an after-sales service perspective? 
• What are the challenges in implementing personalised website experiences?
• Which retailers stand out from the crowd as having truly nailed personalisation? 
• What pitfalls should retailers avoid at all costs when taking their personalisation to the next level? 
• How is personalisation likely to develop in the next three years and what can retailers do today to stay ahead of the game? 

• For those that don’t know Stonegate Group, can you tell us a little bit about the business?
• Can you talk me through some of the challenges facing the hospitality industry at the moment?
• How are you using retail technology to counter these challenges?
• What is MiXR Media and where are you on its roll out?
• How are you driving new user acquisition and active users within the app?
• What are the performance highlights delivered by the MiXR network to date?
• What have been the biggest challenges in realising the opportunities created by the MiXR network?
• What does the future look like on MiXR Media and MiXR app?

• Setting optimal prices through truly understanding customer needs, behaviours and preferences
• Aligning your pricing with customer value perception
• Understanding how to measure pricing performance through increased access to more granular data
• Opening the debate on geolocation pricing and specific big-city strategies
• Emphasising the need for agility and responsiveness in refining pricing strategies to achieve customer-centric pricing optimization

• What approach does your company take to customer experience and why? 
• What role do your stores play in driving customer advocacy and managing lasting customer relationships?
• How is your company harnessing customer data to maximise shopper loyalty and enhance experience?   
• Which personalisation tactics is your company using to maximise customer lifetime value? 
• What does your technology strategy look like for achieving personalised, engaging customer experiences? 
• How is Generative AI helping sales associates with personalisation? 
• What are the key pitfalls retailers need to avoid within their data, personalisation and loyalty strategies? 

The interviewer will ask the interviewee some of the following questions as well as asking the audience to ask some questions of their own:

• What does loyalty actually mean in 2024 for both retailers and customers?
• How can retailers rethink their loyalty schemes to maximise the potential of locking customers in and remaining their favourite?    
• How can retailers move their loyalty initiatives from delayed to immediate gratification? 
• What can retailers do to measure the success of their loyalty activities?   
• How can more loyalty be achieved outside of a loyalty scheme for retailers? 
• What can retailers do to ensure their loyalty strategy actually drives market share and avoids giving away too much margin? 

The interviewer will ask the interviewee some of the following questions as well as asking the audience to ask some questions of their own:

• How can retailers use generative AI to solve real problems that will help them grow?
• How should retailers approach partnerships to help them drive innovation more quickly? 
• How can retailers get more creative to ensure customers get exactly what they want, when they want it?  
• Which new innovations offer the best value to acquire more customers in 2024?
• How can retailers re-think what customer experience means to ensure business growth and deliver on brand promises?
• How are consumers behaving in 2024 compared to 2022 and what does that really mean for retail?
• What mistakes do retailers make with innovation that should be avoided at all costs?
• What does a world class delivery experience look like in 2024 and how can retailers achieve it?       

• The growth of social media as an e-commerce tool
• How to leverage TikTok to drive e-commerce sales
• Using affiliates and creators to power social media sales

• How will customer-engagement develop over the next three years to create increased emotional connection? 

• What new methods will prevail by 2027 for retailers to create more value for their customers?   

• Which social commerce innovations will we see over the next three years and how can we capitalise on them?  

• How will AI play a role in retail marketing by 2027 and what is needed to maximise its potential?  

• How will the store, online and omnichannel customer experience develop over the next three years?  

• Which technology innovations will offer retail marketeers the best opportunities for cost reduction by 2027?

• How will the role of data develop over the next three years from a retail marketing perspective?  

• What will customer loyalty look like in 2027 and how can we achieve ROI from our loyalty initiatives?

• How should marketers approach removing friction from the customer journey to increase conversion over the next three years?     

• Should retailers embrace or ignore the metaverse within their short-term marketing strategy?