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Business France is responsible for fostering export growth by French businesses, facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location.

Retail has long been a flagship sector of the French economy, and the growth seen in the French e-commerce market in the past few years has meant that the country’s Retail Tech start-ups, and scale ups have proved their value to retailers.

French retail technology companies have a huge amount to offer global retailers, and Business France was proud to present 8 exciting start-ups at the Retail Technology Show 2023

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Dartagnan’s email builder will take your CRM team’s work to the next level. This SaaS tool will increase their design capabilities, unleashing their creativity free from technical and design constraints. Boost your outreach with email campaigns to generate new and returning business and make customers feel part of your community. With Dartagnan, an email takes 10 times less time to produce, increases the quality of your output, helps you fulfil your KPIs while slashing your CRM spend in half. More than 400 clients around the world use Dartagnan to innovate their communications, including L’Oreal, LVMH and KFC. 

Gridbees Manage your product catalogue & offers, marketing & sales, customer buying process and customer service with Gridbees! Gridbees is an API-first headless e-commerce platform that does it all, via a fully-customisable digital toolbox to help you to increase online sales and promotions whilst improving the customer experience and reducing infrastructure costs. Major French brands including Conforama, Atlas for Men and Paris City Vision, are already on board. 

PAARLY’s pricing and competitive intelligence tool supports retailers across price monitoring, marketplace repricing, as well as web advertising analysis and optimisation. PAARLY’s 200+ clients have access to a full breakdown of the distribution prices of both their products, and those of their competitors, with automatically generated, customisable reports, dashboards, and graphs to help them optimise their e-commerce strategies. 

PayTweak's pay-by-link solution simplifies transactions for businesses and their customers. Payment links can easily be shared with customers via email or SMS, providing a seamless payment experience. Thanks to its universal API, Paytweak’s solution integrates into existing systems, resulting in a more streamlined payment process that is secure, user-friendly, and customisable. Whatever your business, whether you are one-man band or a multinational corporation, Paytweak equips you with an international, multi-device, multi-user, multi-PSP platform that you can deploy anywhere in the world and manage from your smartphone. 

Popmii Factory is a SaaS platform by Popmii which brings interactive 3D content to give your customers a unique retail experience on their mobile browser! Users can create immersive, interactive AR, 3D viewer and VR content using Popmii Factory’s scripted 3D animations. Content can be personalised in just a few clicks, ensuring it works to help meet your business’s marketing objectives. Popmii’s 3D studio can take brands even further, working with them to create tailor-made experiences. 

Miam is a French RetailTech editor that simplifies online grocery shopping! Miam for Retailers is an AI-led culinary e-commerce experience that analyses customers’ food preferences and suggests shoppable recipes throughout the purchasing journey. In just 2 years, 6 of France’s largest food retailers have integrated Miam into their ecommerce platforms. As a result, over 40,000 baskets include Miam recipes each month, and on average, baskets including a Miam recipe have a 30% higher spend. This year, Miam has launched Miam for Brands, a retail media offer which boasts a multi-retailer campaign management platform, allowing retailers to increase their revenues streams through sponsored recipes.

In The MemoryIn the Memory
In the Memory applies AI to transactional & shopper data to optimise category management decisions for retailers. With over 30 different modules, In the Memory allows detailed monitoring and analysis of retailers’ databases and runs predictive simulations of different product assortments and promotional scenarios to make informed decisions for optimal results. Retailers can monetise this data by sharing it with brands and co-running projects with them. Fully customisable, In the Memory generates growth, profitability and productivity, and it is already used by flagship French retailers, including Carrefour, Intermarché, Auchan, Casino and Leclerc. 


Shopopop brings common sense to retail and puts technology to good use with their crowd-shipping delivery solution. With Shopopop, anyone can add a delivery service to their journeys, optimising their carbon footprint on trips they’d be making anyway, and making some extra money. Retailers, on the other hand, can offer a more sustainable and flexible home delivery service to their customers. It couldn’t be simpler: everyone benefits from this tailor-made, highly flexible delivery service with a human touch. 


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