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Business France is responsible for fostering export growth by French businesses, facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location.

Retail has long been a flagship sector of the French economy, and the growth seen in the French e-commerce market in the past few years has meant that the country’s Retail Tech start-ups, and scale ups have proved their value to retailers.

French retail technology companies will have a huge amount to offer global retailers, and Business France will be proud to present more exciting start-ups at the Retail Technology Show 2024. We are excited to showcase some amazing start-ups that will shape the future of retail technology.

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Business France 2024 Start Ups! 


Find & Order BFH Find & Order’s software drives logistics & supply chain efficiency by up to 30% by optimising operations through a savvy combination of gaming techniques & flow algorithms.  The add-on software for WMS, ERP and OMS has resulted in 15% annual savings in leading retailers across France and is now looking to the UK. The solution includes a highly accurate, interactive digital twin of the warehouse or store and delivers real-time options to enhance order batching, path picking and slotting.

Dataiads BFH  
Dataiads plug-and-play subscription-based SaaS effortlessly produces rapid, pixel-perfect, and highly personalised landing pages. This technology, known as Post-Click Experiences, enhances conversion rates and minimises bounce rates, with existing clients experiencing a remarkable 15% average uplift in ROAS (Return on Ad Spend). Prominent e-retailers, including LVMH, L'Oreal and Decathlon, have benefitted from Dataïad’s strategic application of AI, custom algorithms, and AB tests to ensure their landing pages reach the right persona without compromising personal data or the integrity of e-commerce sites and Content Management Systems (CMS). 

PricingHUB BFH PricingHUB is a SaaS pricing optimisation tool which used AI to help retail & ecommerce leaders to optimise price elasticity to meet internal objectives: protect margins, maximise sales or boost revenues. By leveraging internal data and AI, PricingHUB delivers actionable price recommendations to a number of household names to empower them to strategically position their customers at the core of their pricing strategy. PricingHUB’s expertise in complex project deployment ensures a seamless integration that aligns with the unique requirements of each client.

Business France 2023 Start-ups

business france 2023

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