Exploring practical strategies for brands and retailers navigating the path back to momentum. Attendees learnt how to leverage every channel to attract and retain customers, focus their teams on high-value opportunities, and plan for AI tools that can deliver a competitive leap. Sessions also covered meeting customers where they are, trading effectively across platforms, and balancing new eCommerce initiatives with legacy systems.
Attendees gained actionable insights on creating an effective trading calendar, promoting efficiently, and unlocking real commercial value. This track equipped leaders with the tools and strategies needed to drive growth today while preparing for long-term success.